We use the information that you provide us for responding to your requests, customizing the material presented to you based on your past visits to our web site, to communicate with you, and to improve the content of our web site. The primary goal in collecting personal information is to provide you customized services, features and content, and give you an efficient personalized experience that best meets your needs.If you choose to identify yourself by sending us an email or completing an online form, BDMS employees and partners will have access to such information in order to contact you for direct marketing purposes. We also aggregate information on what pages you access. Information submitted by you, such as feedback form, may be stored in a personally-identifiable format and is used only for internal purposes and is not shared with people or organizations outside of BDMS, its subsidiaries or successors in interest, and its business partners. If we want to share your name outside this group or otherwise publicize the fact that you submitted materials or other information to us, then we will we ask your permission to use your name with the materials or other information you submitted to a particular part of this site.